I'm MalcolmFrench e-Commerce UX & Content Specialist in Amsterdam

As a T-shaped skilled French/English Content Creator and e-Commerce specialist in Amsterdam, Netherlands, I possess a broad expertise in digital content creation, UX/UI, front-end and metric-driven strategies. Proficient in SEO and Adobe design tools , my skill set also extends to web development using React and NextJS. My experience includes multiple CMSs, CRMs, and PIMs in diverse e-commerce environments.

I'm also experienced in working within Scrum frameworks, conducting ceremonies, as well as applying Kanban methodologies for specific projects. I believe in deep metrics analysis to bring solutions followed by A/B testings to optimize performance for the benefit of all users.